Top 10 Amazing Reasons Why Marketing Executives Ignore SEO

# 10 - If you don’t know who we are, you shouldn’t be on our website.

# 9 - The VP’s nephew handles that for us. He’s a very bright kid…

# 8 - We already come up on page # 1 for our company name and for most of our branded product names.

# 7 - We did some SEO work a while back. "Set it and forget it", right?!

# 6 - We’re the leader in our industry, everybody knows who we are!

# 5 - We're too busy posting to our blog to worry about SEO

# 4 - We have plenty of business right now, so…

# 3 - Being found on the search engines isn’t that important for us.

# 2 - We wrote some meta data awhile back, I think...

And coming in at #1

# 1 - To be honest, we don't understand a whole lot about SEO.

Search engine optimization (SEO) is more than just ensuring your site ranks high in the search engines. It's about being found by people who don't know you under the keywords that matter around your business at the moment of need. More than just meta data, SEO involves a number of steps to ensure your site is healthy and performing at its peak. A professional SEO engagement involves the following:

• A site audit to ensure the code is search engine friendly
  

• A formal keyword and competitive analysis
  

• Google Webmaster Tools (Web Console) set-up
  

• XML sitemap(s)
  

• Google Analytics
  

• Proper Meta Data
  

• Backlink audit
  

• Adding SEO keyword-infused sharable content
  

• Interlinking
  

• Social Media interaction and monitoring
  

• Regular reporting and optimization to drive more quality conversions/ leads
  

Boston Web Partners is a full-service integrated web marketing agency. We provide our clients with results-driven services to meet their specific business challenges.

Whether it's a new website, a Google Paid Search campaign , SEO or an aggressive LinkedIn set-up , Boston Web Partners has the experience and the talent to design, develop and deploy whatever it takes to achieve your web marketing goals. Contact us today to learn more about how we make your online marketing campaigns perform better starting with your SEO result results!